If you happened to see the full-page ad in Sunday's Beacon Journal that trumpets a thriving economy in Ohio, you can safely assume that even though he wasn't mentioned, Gov. Kasich is off and running for reelection.
The message appearing in a seven-figure campaign in newspapers and on TV throughout the state is quite clearly a feel-good benefit for Kasich that is underwritten by the Kasich- inspired JobsOhio, the private non-profit outfit that now serves as the state's development department.
Not much else is known about JobsOhio inasmuch as its records remain in private hands and not available to public scrutiny.
In fact, JobsOhio is not even mentioned in the current ads. Rather, readers and viewers are referred to ThriveInOhio.com, which urges them to respond with stories of business success that "changed your life" in the state.
"Right here in Ohio, we're making things better. Faster. Smarter," the ad boasts.
"In the past year alone, Ohio businesses have created more jobs than almost every other state."
The timing is perfect for Kasich's reelection launch. Mitt Romney is no longer hanging around the swing state complaining about how much President Obama has destroyed the economy - an annoyance for the governor who was offering a much more optimistic outlook under his command.
Secondly, there's a better than average chance that as the economy continues to grow natioanally, the Obama Administration will upstage the governor on recovery in America.
At least one of Kasich's potential opponents is having none of such claims in the Ohio ads. Democrat Ed FitzGerald, the Cuyahoga County Executive, has challenged the jobs campaign as a "waste of taxpayer dollars" to elect Kasich.
For the guv's opponents, it's a start.