Friday, October 14, 2011

Don't blame grandma. She didn't flip-flop

WAS THERE A hint of desperation in the "grandma" TV commercial posted by Building a Better Ohio, the opponents of the Senate Bill 5 repeal amendment on the November ballot (Issue 2).? I mean, if I didn't know better, I would say the other side - We Are Ohio - largely inspired the BBO message that has so embarrassed BBO by having grandma appear both for and against the repeal.

The grandma is Marlene Quinn, who appeared in a pro-repeal WAO ad praising firefighters for rescuing her granddaughter from a house fire. In a tricky bit of editing, BBO showed only part of what she said - Fox News style - and led the viewer to believe she was against the repeal. However, it conveniently cut out the part in which she urged Ohio voters to support the repeal. She, of course, is outraged by the piracy, and TV stations across the state have pulled the commercials because of their blatant dishonesty.

Now I ask you: even though TV commercials tend to wander off into terra incognito at times, you understand that it comes with the territory. In this instance, the ad producers created a big negative for their TV money, giving repeal supporters plenty to point out to the public about what was essentially an amateurish slickster's way of making a point.

Two things can happen: Inspired by anti-repeal Gov. Kasich, the repealers could run a film clip of his calling a cop an idiot, inasmuch as safety forces are among the public employes targeted by the new law that is being challenged; or the anti-repealers could fire the blockhead that produced the ad that has now turned up with unintended consequences - which are the worst kind in political campaigns.

1 comment:

David Hess said...

Sounds like the ad producer, in the throes of plagiarizing either its own or another producer's ad, took the money and ran. So much for truth in advertising. No honor among thieves, I guess. The ad industry claims to have a code of ethics, except that it doesn't usually adhere to it. An honest ad, alas, whether commercial or political, is an oxymoron. Indeed, the sponsoring "Build a Better Ohio" is itself a misnomer, intended to portray a misanthropic intention as an honest broker's crusade. It's like putting lipstick on a pig.