Saturday, February 2, 2013

Super Bowl: The King of Beers pays royally

If you are the curious sort when you tune in the Super Bowl game,  prepare yourself with a stopwatch and calculator.  The New York Times reports that sponsors will pay CBS  up to $133,333 a second for their ads.  In some cases, the cost for a 30-second spot could rise to $4 million and maybe some change.

Imagine dropping those numbers on your boss's desk with your personal expense account.  The biggest spender is Anheuser-Busch, the Times says.   Small wonder that all of the giddy,  slap-happy people in the beer commercials are forever whooping it up. Their companies' payouts  are challenging the speed of light.

No comments: