If you are the curious sort when you tune in the Super Bowl game, prepare yourself with a stopwatch and calculator. The New York Times reports that sponsors will pay CBS up to $133,333 a second for their ads. In some cases, the cost for a 30-second spot could rise to $4 million and maybe some change.
Imagine dropping those numbers on your boss's desk with your personal expense account. The biggest spender is Anheuser-Busch, the Times says. Small wonder that all of the giddy, slap-happy people in the beer commercials are forever whooping it up. Their companies' payouts are challenging the speed of light.