Tuesday, June 14, 2011

Macy's ad: Congratulations to whom?

FROM A READER comes this Macy's ad that appeared - prematurely, to say the least - in the Miami Herald . It could easily qualify as the successor to the Chicago Tribune's famous headline of Nov. 3, 1948: DEWEY DEFEATS TRUMAN.

Everyone involved in the Macy/Herald snafu was naturally red-faced about the preprinted notice that had Macy's out front on what was intended to be a marketing bonanza until the Dallas Mavericks intruded with a victory.

Whatever happened to the old newspaper warning about hasty conclusions: Get it first, but get it right!

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