"It doesn't matter how you sell it to us. It doesn't matter how many celebrities you get. It doesn't matter how many bars open early (He could probably name some.) . It doesn't matter how many beer commercials they run. We don't want the World Cup. We don't like the World Cup. We don't like soccer. We want nothing to do with it..."
There are two problems with Beck's babble. (1)As Media Matters points out, 120 million Americans "did enjoy" the World Cup on TV in 2006. (2)His company has its own soccer outlet: Fox Soccer Channel. I'll leave it at that and simply give him a Grumpy Abe Linguistic Lunacy (GALL) Award.