Celebrity Republicans continue to search for conservative indentities that hoist them above the others. Jeb Bush defines himself as a "reform" conservative. As he embarks on his path to the presidency, he wants us to believe that he is not crazy. Ohio Sen.Rob Portman. who is not a a candidate for the high office, calls himself a "commonsense" conservative, which, I suppose, is how he thinks a guy should be in the wake of George W.'s failed "compassionate" conservatism.
There have been references to economic conservatism, an old standby; social, paleo, fiscal,neo, religious ...Sorry, need oxygen here. But I will offer ambitious Republicans a term that might provide clarity to the confusion: Existential conservatism. Can't fail. It sounds too impressive. It will work because nobody on earth knows what it means, even many existentialists who won't admit that much.